Effective Community-Engaged Outreach: A WDinExt Podcast

Sara Axtell and Kari Smalkoski are two of the authors of the Journal of Extension article, “One Size Does Not Fit All: Effective Community-Engaged Outreach Practices with Immigrant Communities.” When I first read the article, I immediately connected it to my interest in collective action networks. Community-engaged outreach practices prioritize relationship building, reciprocity and two-way sharing of knowledge. All of those priorities have a place in a networked approach to problem solving as well.

Cooperative Extension needs to do a better job of engaging the public, not just as audience members, but as co-learners and co-creators. As Sara said in the podcast, we need to think about where the ideas for our programs come from, what issues we are trying to address and about “partnering with communities and engaging with communities way before a program starts.” Sara continued, we need to “remember that communities have their own priorities that might be different than our priorities.” When we create programs first, without including the community in that creation, it’s difficult to think of the community as anything other than audience, a group to be talked at and marketed to.

Photo credit: courtesy Ramsey County Minnesota on Flickr, https://flic.kr/p/9wsiYi