Yesterday on the Working Differently in Extension podcast, I had a really interesting conversation with Linda Prokopy from Purdue University and Rebecca Power from University of Wisconsin Extension. They’re the authors of the commentary, “Envisioning New Roles for Land-Grant University Extension: Lessons Learned from Climate Change Outreach in the Midwest,” in the December 2015 issue of the Journal of Extension.
As part of the “Useful to Usable” project which develops climate information for corn producers in the North Central Region, Linda and Rebecca have conducted surveys with farmers, Extension personnel and agricultural advisers about what they believe, who they are influenced by and who they trust when it comes to climate change.
If you listen to the podcast, you’ll hear that I was very interested in the results from their survey that showed Extension educators do not believe in the anthropogenic climate change at the same level as university scientists. Linda and Rebecca call this a “troubling disconnect,” and I agree.
In course of the interview, however, my mind was taken by something else. In their survey, Linda and Rebecca asked about both influence and trust. The results showed that, although Extension was a trusted source of information, it came behind family, chemical and seed dealers, consultants, other farmers, Farm Service Agency and other sources when it came to influence.
We have heard often that Extension is a trusted source of information, but what good is that trust if we have no influence over the people we are trying to help. Kudos for Linda and Rebecca for thinking to ask about both trust and influence.
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